5 Reasons Boomer Women are a Powerful Market
- Peak Earning Potential. Boomer women are more established in their careers and at the peak of their earning power. A majority of married boomers are dual income households. And single women own their own homes twice as often as single men.
- Largest Generational Demographic. Boomers number nearly 80 million strong with women being in the majority. This group can be further broken down into “Leading-Edge Boomers” those born from 1946 to 1954 numbering about 31 million. And the “Trailing-Edge Boomers” those born from 1955 to 1965 numbering about 47 million.
- Household Decision Maker. Women make the vast majority of household buying decision including electronics and cars. Baby boomer households make up almost 60% of the
US US
- Trail Blazers. As a generation, we were raised to go out into the world and make an impact. We have never allow ourselves to be marginalized and we’re not about to start now.
- Healthy and Living Longer. As a group, we are healthier and more active than generations that preceded us. And we are continuing to take care of ourselves.
To me, this sounds like a market segment that should be catered to.
What do you think?
Leave me your thoughts in the comments below.
.
http://tinyurl.com/44tasle.
.
http://tinyurl.com/44tasle.
Posts
