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How to Make an Ebook. Part 3:
Will People Want Your Book?

[Third Post in a Series on How to Make an Ebook]

You’ve been thinking about writing a book. You even have a subject picked out. You’re all ready to start creating your ebook.

You know the book will sell great because so many people need what you’re going to write about.

But are you sure it’s what people want?

What’s the difference between a need and a want?

Below is an example of a need and a want. Can you tell which is which?

1.  I should eat more veggies and exercise. I want to be healthier. I’ll start doing that tomorrow. I’m too busy today to think about it.

2.  I need that cute little red purse I saw yesterday. It’s a little out of my budget. But if I skip lunch all this week, I can afford it.

It’s very easy to tell the “need” for a purse is actually a Want. Although we often use the words need and want interchangeably, they really do have two different meanings.

Did you also notice how I rationalized and made excuses for each?
Eating better and exercising is something I know I should be doing. It is something I need to do. However, it’s not something I want to do. So until I get to a point that causes me to change my mind, I’m not going to want to do it.
No matter how good your ebook is on that subject.
I will not have any interest in your book because I don’t want to be interested in that subject.

What would cause me to change my need to exercise into a want to exerceise?
A Point of Pain.
That’s like a tipping point where a need can turn into a want. In this case, when I can’t even fit into my “fat” jeans, then I’ll be motivated to do something about exercising and eating right. That is when I will suddenly become interested in your book on the subject. But not until then.
If you have a really great book on a subject that everyone needs to read, it may not sell well.

However, did you notice how I was able to explain to myself a way to get the purse I wanted? There is no reason why I need that purse. I have others. But I saw it sitting there in the store and I WANT IT! Want is an emotional response.
It even had a price that was more than I should spend on a purse.
And if I want if enough, I will find a way to get it.

If you can focus your ebook to make it more about a Want rather then a Need, you will have an easier time selling your ebook.

If you liked this post, see the other posts in this series.

How to Make an Ebook. Part 1: 
What Should I Write a Book About?

How to Make an Ebook. Part 2: 
Create a Cover that Grabs People

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